Helping teams turn deep customer insights into compelling experiences
Over 20 years' experience building products at Amazon, Microsoft, Skype and Vodafone. I combine detailed customer analytics, thoughtful end-to-end user experience design and hands-on leadership to shape strategy, align teams and deliver products that succeed.
CASE STUDY
Amazon Veeqo: Helping ecommerce sellers ship faster and at lower cost
A short case study about how I helped take Amazon's multichannel shipping software from zero to number two in the US market in less than three years by building a scalable voice-of-customer process and using that to drive rapid product delivery.
0 → #2
US shipping platform market position
56s → 4.2s
P90 page load time for 100 orders
+30%
Click-to-signup conversion
View full case study
HOW I CAN HELP YOUR TEAM
01 / STRATEGIC DIRECTION
Product strategy and direction
Talk to customers, analyse data in depth and work with experts to understand markets, products and behaviours - and then clearly articulate strategic options and product priorities.
02 / INSIGHT
Scalable customer and market insights
Develop repeatable mechanisms to keep track of what your customers and competitors are saying and doing.
03 / PRODUCT
Hands-on product development
Turn insights into clear success metrics, requirements and acceptance criteria - building roadmaps that enable teams to rapidly build, measure and learn.
04 / DELIVERY
Complex delivery in ambiguous environments
Drive delivery of ambiguous, interconnected initiatives by quickly building strong cross-team relationships and establishing communications to keep everyone aligned and on track.
05 / HIRING
Raise the hiring bar
Improve product manager hiring, drawing on my experience of building a hiring guide and conducting over 120 interviews for Amazon.
HOW I WORK
Listen & prioritise. Design & align. Build & test. Measure & learn.
This is the rhythm I use to discover customer problems, create and evaluate solutions, deliver them at high quality and measure the impact.
01
Listen & prioritise
Gather and deep dive customer, market and operational data to understand the most important customer problems - using developed skills in research, Excel, SQL and LLMs.
02
Design & align
Work cross-functionally to design and test different options that solve customer problems, and then develop wireframes and clear user stories with acceptance criteria to communicate requirements.
03
Build & test
I stay close to development teams to make sure experiences are delivered at high quality, and help make difficult trade-off decisions along the way.
04
Measure & learn
I set clear success metrics, measure the impact and feed the insight back into the next decision.
EXPERIENCE
Over 20 years' global product development experience across consumer, B2B, SaaS, web, mobile and voice experiences.
Principal Product Manager — United Kingdom — October 2022 to April 2026
Amazon Alexa
Senior Manager, Product — US and United Kingdom — August 2018 to October 2022
Senior to Principal Program Manager — US — May 2012 to August 2018
Senior Product Manager, Cloud Services — United Kingdom — May 2009 to May 2012
Product Manager, Messaging — Australia — June 2006 to May 2009
Vodafone
Product Manager — UK — September 2003 to June 2006
EDUCATION
University of Cambridge
Master of Engineering
2:1 with Distinction
Digital communications and speech recognition
1998–2002
About ME
Combining senior leadership with hands-on delivery
I bring intellectual curiosity, sound judgement and clear communication to difficult customer problems. With a friendly and open-style I work comfortably across product, design, engineering, operations and commercial teams — connecting strategic intent to the practical decisions that create measurable value.
I work mostly remotely from South Devon, UK and travel whenever needed for customer visits and team collaboration.
Contact
Please get in touch
If you need help with market or customer analytics, developing a product strategy, delivering a product from concept to launch, or building a robust process for hiring product managers please get in touch.